At Label Collective, we believe cycling is a powerful metaphor for life, where balance is found in motion, and every ride tells a story. Founded on the principle that performance and purpose should go hand in hand, we create high-quality cycling apparel that supports both your ride and the values that drive you.
We are more than a brand; we are a community. From those we share the road with to our commitment to ethical production, every aspect of Label Collective is designed to empower cyclists at all levels. We champion inclusivity, sustainability, and the pursuit of progress, on and off the bike. We bring people together from all walks of life, united by our core principle that "people are free to be who they want to be."
By choosing Label Collective, you’re not just wearing cycling gear. You’re embracing a movement. One that values effort and ease, performance and purpose, individual growth and collective impact. This is cycling with meaning. This is balance in motion.
Who are we?
Julian Roberts
I started out in the industry being a test pilot for brands. Being a test pilot means making mistakes and learning from them.
Working with these giants it helped me develop a unique perspective that is not shown as much as it should be. That is inclusivity, where those are labelled are no more. This is why I created the Label Collective.
Its the beginning of something that will continuously grow and evolve and I hope by doing so it will invoke thought into other brands across the industry.
Eva Nedelkova
I bought my first road bike in 2022. After a series of surgeries, I turned back to cycling as one of the few sports I could still do with my damaged knees and what a journey it was. Cycling became more than just staying active; it shaped my routine, mindset, and connection to the outdoors and community.
At the same time, my professional world revolved around sustainability in business. As a board member in the textile industry, I worked on ESG topics, helping brands navigate responsible production. I started advising textile and bike companies, combining my two passions cycling and making business a force for good.
Being a part of Label Collective felt like such a natural next step. It brings together everything I care about: building an inclusive brand that welcomes everyone into this lifestyle while using our platform to drive real change.