At Label Collective, we recognise that true sustainability in performance sportswear is an ongoing challenge. The reality is that technical cycling apparel relies on materials like polyester—derived from petroleum and requiring resource-intensive manufacturing processes. Even when using recycled or up-cycled fabrics like ours, production still involves chemical dyes, high water consumption, and large-scale manufacturing to remain viable.

While we can’t claim to be a fully sustainable brand, we are committed to being a responsible one. We do prioritise up-cycled and recycled materials, seek lower-impact solutions wherever possible, and remain transparent about the complexities of sustainability in performance cycling. Our approach is not about perfection but about making considered choices that align with our values—balance, responsibility, and purpose in motion