Sustainable Choices for the Conscious Rider
At Label Collective, we understand the unique demands of road cycling. Every piece of gear must deliver uncompromising performance, whether you’re pushing up a climb or sprinting toward the finish line. Performance alone isn’t enough. As cyclists and humans, we have a responsibility to protect the environment we ride in. That’s why we’re committed to creating road cycling apparel that combines cutting-edge performance with sustainable practices.
The Challenge: Performance Meets Responsibility
Road cycling apparel has long relied on synthetic materials like polyester and nylon for their lightweight, moisture-wicking, and aerodynamic properties. However, these materials often come at an environmental cost, contributing to microplastic pollution and relying on non-renewable resources. At Label Collective, we recognise this challenge and are determined to redefine what it means to produce high-performance cycling wear.
Our mission is clear: to lead the road cycling industry toward a more sustainable future. This means balancing the demands of elite performance with a commitment to environmental stewardship. It’s a complex journey, but one we’re fully dedicated to.

Our Commitment to Sustainability
Sustainability is not an afterthought—it’s a core principle that drives every decision we make. We are committed to transparency, accountability, and continuous improvement. Here’s how we’re making a difference:
1. Up-cycled Fabrics: Redefining Waste
A key step in our sustainability journey is the use of up-cycled fabrics. These materials are crafted from offcuts and leftover textiles that would otherwise be discarded. By transforming waste into high-performance cycling apparel, we’re reducing our environmental impact while maintaining the quality and durability road cyclists demand.
2. Sustainable Materials: Innovating for Performance
We are constantly exploring new materials and technologies that align with our sustainability goals. From recycled polyester to advanced plant-based fibers, we prioritise eco-friendly alternatives that meet the rigorous standards of road cycling. Our aim is to create apparel that performs at the highest level while minimizing its environmental footprint.
3. Ethical Manufacturing: Responsibility at Every Step
Sustainability extends beyond materials—it’s about how we make our products. We partner with manufacturers who share our commitment to ethical practices, ensuring fair labor conditions, safe working environments, and reduced energy consumption. Every piece of Label Collective gear is crafted with integrity, from start to finish.
4. Transparency: Holding Ourselves Accountable
We believe in clear, honest communication. That’s why we’re committed to sharing our progress, challenges, and goals with our community. By holding ourselves accountable, we aim to set a new standard for sustainability in the road cycling industry.
Why Sustainable Cycling Gear Matters
Choosing eco-friendly cycling apparel isn’t just a statement—it’s a decision that impacts the planet and your performance. Sustainable gear is designed to be durable, high-performing, and comfortable, ensuring you can ride at your best while reducing your environmental impact. When you choose Label Collective, you’re supporting a brand that prioritises both performance and responsibility.
Join Us on the Journey
At Label Collective, we’re proud to be part of a growing movement of cyclists who are committed to sustainability. While we know there’s still work to be done, we’re confident in the progress we’ve made and the steps we’re taking to create a more sustainable future for road cycling.
Together, we can make a difference. Explore our collection of eco-friendly road cycling apparel and join us in riding toward a greener future.
Shop Sustainable Road Cycling Gear
Ready to elevate your ride with sustainable performance wear? Discover our collection of upcycled and eco-friendly apparel at Label Collective. Ride with purpose. Ride with performance. Ride with Label Collective.