Label acknowledges the conflict between upholding environmental responsibility and producing high-performance cycling apparel. We recognise our obligation to foster lasting environmental and social improvements and sustainable practices within our sport. Our aspiration is to become an industry leader in sustainable practices and reporting. We are embarking on a challenging journey to achieve a balance between environmental stewardship and the cycling wear we produce.

A crucial step in this endeavour is to establish clear organisational priorities and hold ourselves accountable to our commitments. As part of our strategy, we are committed to transparent communication regarding our achievements, challenges, and goals.

As a young brand we know we cant make the impact we want to right now, but that doesn't mean we must not take ownership of every choice we make, from the fabrics we source to the events we organise, even down to the coffee we serve in our office. We recognise that the current linear model of "take, make, and dispose" is wholly incompatible long-term To achieve sustainability within society and our industry, we must strive for a radical transformation. While this transformation won't happen overnight, we can make incremental improvements in our practices to reduce our impact while keeping our eyes firmly fixed on long-term objectives.

Along this jouney we will hold ourselves accountable to our targets, and make informed decisions. To help us measure our business's impact, we have joined the KnowESG platform to springboard our sustainability. With their initiative to provide transparency and find partners that can actively help us make a great impact.

We also are proud to contribute 1% of our of annual revenue to environmental causes to protect the environment. We look forward to sharing more details about our ongoing projects and our social responsibility commitments.

If you have any questions or feedback, please send us an email at