Balance in motion
Cycling is a powerful metaphor for life. Balance is found in motion, and every ride tells a story.
Performance and purpose, together
We were founded on the principle that performance and purpose should go hand in hand. We make cycling apparel that supports both your ride and the values that drive you.
We are more than a brand. We are a community, from the people we share the road with to our commitment to ethical production, built to work for cyclists at every level.
Julian Roberts
Founder
I started out testing products for brands, which grew into running an agency focused on cycling. We made mistakes and that helped us learn. That is how we evolve in life.
Working with the giants gave me a perspective that does not get shown as much as it should. That is inclusivity, where those who are labelled are no more. It is why I created Label Collective. A place where you decide how we move forward.
Eva Nedelkova
Founder
I bought my first road bike in 2022. After a series of surgeries I turned back to cycling as one of the few sports I could still do with damaged knees, and what a journey it was. It shaped my routine, my mindset and my connection to the outdoors.
My professional world revolved around sustainability in business. As a board member in the textile industry I worked on ESG, helping brands navigate responsible production. Label Collective brings together everything I care about.
What we stand for
Inclusivity
We bring people together from all walks of life. Nobody rides here on someone else's terms.
Responsibility
Ethical production, published supplier information, and garments built to be repaired rather than replaced.
Progress
Individual growth and collective impact. The Collective decides what we make next.