Made with the Collective
Our kit is ridden all over the world by the people who wear it. They tell us what works and what does not, and that is how the next version gets made.
How it started
Since version one, our jerseys have been ridden around the world. From the mountains above Calpe to Mallorca and the Americas, from the flats of the Netherlands to Germany's forests. Washed in machines, in rivers and in gas station toilets.
Every version since has been shaped by what the Collective tells us. That is still how we make everything.
Julian Roberts
Founder
I started out testing products for brands, which grew into running an agency focused on cycling. We made mistakes and that helped us learn. That is how we evolve in life.
Working with the giants gave me a perspective that does not get shown as much as it should. That is inclusivity. It is why I created Label Collective. A place where you decide how we move forward.
Eva Nedelkova
Founder
I bought my first road bike in 2022. After a series of surgeries I turned back to cycling as one of the few sports I could still do with damaged knees, and what a journey it was. It shaped my routine, my mindset and my connection to the outdoors.
My professional world revolved around sustainability in business. As a board member in the textile industry I worked on ESG, helping brands navigate responsible production. Label Collective brings together everything I care about.
Everyone has a story.Join the Collective
What we stand for
Inclusivity
We bring people together from all walks of life. Nobody rides here on someone else's terms.
Responsibility
Ethical production, published supplier information, and garments built to be repaired rather than replaced.
Progress
Individual growth and collective impact. The Collective decides what we make next.