Sustainability

No-nonsense sustainability

We focus on what matters most, making the biggest impact where we can. We will keep improving and address challenges as we grow.

Transparency first

We openly address the environmental challenges of performance cycling apparel, steering clear of greenwashing.

Balancing performance and sustainability

In performance sportswear, sustainability means more than recycled fabrics. It is about reducing our reliance on scarce resources like petroleum, and reducing our footprint across manufacturing and shipping.

How our clothes are made

Our clothes come from an ethical, certified factory in China that we have a great relationship with. As much as we love working with them, we also care about our environmental footprint and offset around 300 kg of CO₂ a year through tree-planting initiatives.

Wear your kit for longer

We offer crash replacement and repair, helping you keep every piece we make in action for as long as possible. This reduces waste and our reliance on virgin materials. At the end of a garment's life, we take it back and repurpose it.

Cycling for all

We know cycling can be overwhelming, which is why we want to encourage everyone to come and join us. We support everyone's passion for cycling and try to break down barriers, advocating for inclusivity across all groups.

We care, we're honest, and we're committed to balancing our values with every choice we make.